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what we’re all about
Small Business ConsultING
Strategic MARKETING Professionals
CREATIVE BRANDING EXPERTS
Expert Developers & Digital Designers
TALENTED DESIGNERS & WRITERS
Call today: 630.202.2901
helpING businesses AND entrepreneurs
LAUNCH > GROW & EXPAND
We believe in delivering clever, quality work within our clients’ means. Our costs are competitive because we eliminate overhead by working directly with a streamlined team of trusted, experienced professionals for fair rates. We’re Chicago-based, but our office is virtual, allowing us to attract and hire the best talent anywhere – we’ve been remote since before it was a thing. That means you’ll only pay for great work – not overhead to cover our operating expenses. And, it’s all seamless. We can handle as much or as little of the process as you like, so you can focus on running your business.
With Swayed, you will find partnership, dedication, experience and a team that really cares about your business, and the work we deliver. We work hard, smart and efficiently to help you set, meet and crush goals.










SMALL BUSINESSES – ENTREPRENEURS – GROWING & EVOLVING COMPANIES
developing brands that get noticed
E-COMMERCE & CMS WEBSITES
WEB DEVELOPMENT, TRAINING & CONTINUED SUPPORT
A website is essential to market any service or product. We build completely customized sites that effectively promote products and services to attract the right response. And we don’t stop there. We provide training so clients can easily add/manage content as their businesses evolve and grow.
For clients who would prefer less hands-on approach, we offer monthly maintenance, SEO help, and content-generation packages.
STRATEGIC ADVERTISING
DIGITAL, VIDEO, SOCIAL & EMAIL STRATEGIES
We take a wholistic approach to marketing. The essentials – a logo, a Website – although a great start, are not enough to stay competitive in today’s market. Supplementing with the right combination of advertising efforts makes all the difference. We guide you through a thoughtful process designed to mine out what makes a brand stand out and attractive to the right customers. Then, we create a strategic plan to measure and evolve for the desired result.
BUSINESS COACHING
FOR ENTREPRENEURS & SMALL BUSINESS ADVANCEMENT
Starting a new business, or advancing to a new level can be daunting. Getting unbiased advice from experts who’ve been through it can help you gain perspective and focus your goals. We offer hourly consultations for new business launch, budgeting, sourcing talent and experts, marketing guidance and more.
TRADE SHOWS, PRINT & PACKAGING
DISPLAYS, POINT-OF-SALE, MAILERS & PACKAGE DESIGN
Sometimes the best way to connect a target market is with a tangible object, or an in-person appearance. Part of developing a sensible strategy is knowing how best to reach potential customers and clients. Adding a trade show, or sponsoring an event could be just the right way to acquire new leads. A creative dimensional mailer can stand out and get attention in a digitally saturated market.
BRAND THERAPY & DEVELOPMENT
refresh – evolve – build – grow
BY INVITATION ONLY
An exclusive consortium of industry phenoms inspires + elevate the ID community
Becoming a best-in-class Interior Designer is not an easy accomplishment. Founder Genevieve Trousdale leverages her industry expertise and experience to guide, support and exchange valuable insights amongst the ID community.
This by-invitation-only online community allows members to learn, share and promote their talents while rubbing elbows with distinctive and noteworthy ID legends.
INTERIOR DESIGN MEMBERSHIP WEBSITE
NEW BRAND/IDENTITY DESIGN | CMS E-COMMERCE + MEMBERSHIP WEBSITE
LA STAR REALTOR MAKES A NEW DEBUT
Expect excellence from this world-class agent
Swayed launched a brand new logo and site for this fabulous LA Sotheby’s top realtor. Alexandra Pfeifer is a force! And fierce 🔥.
LUXURY REAL ESTATE
NEW BRAND/IDENTITY DESIGN | CMS WEBSITE
CHEERS TO A NEW LOOK
Solvang Wine Tours provides private, luxury excursions in Santa Barbara Wine Country.
Swayed refreshed the existing brand to match the bespoke services and accommodations this high-end wine tour company provides to elite guests.
TOURISM + WINE INDUSTRY
NEW BRAND/IDENTITY DESIGN | CMS WEBSITE
REALIGNING THIS BRAND'S CHAKRAS
“Healing in an inside job”
Swayed redeveloped this brand mark to represent the flow and energy healing service Chi Baby provides clients. Earthy and welcoming, balanced by bright and energetic colors, this brand puts your soul at ease.
HEALTH + WELLNESS
NEW BRAND/IDENTITY DESIGN | CMS WEBSITE
LUXURY & STYLE THAT ATTRACTS ALL THE RIGHT ATTENTION
Attracting a traveler with a penchant for five-start experience requires sophistication, panache and attention to detail. With roots in Asian tourism, Kipling & Clark has evolved to an exclusive and worldly brand.
CUSTOM LUXURY TRAVEL
NEW BRAND LAUNCH | IDENTITY | WEB DESIGN | ADVERTISING | PROMO
FABULOUS FINDS FROM ALL OVER THE WORLD
A high-end brand showcasing an inspired collection of hand-picked home furnishing, elegant accessories and one-of-a-kind gifts, personally procured by world-class traveler and style expert, Christine Worden.
HIGH-END E_COMMERCE FASHION & FURNISHINGS
BRAND LAUNCH | IDENTITY | E-COMMERCE | COLLATERAL
A SAVORY RE-BRAND
Swayed worked with Kenmare Catering to evolve its original brand, inspired by and Irish heritage identity, to more accurately visually represent its diverse and upscale cuisine inside Chicago's finest venues.
UPSCALE CATERING
BRAND REFRESH/IDENTITY DESIGN
A STAND-OUT STARTUP
In a sea of start-ups, standing out at a trade show takes some finesse. Stopping passersby to willingly talk – that's next level stuff! An inviting and visually inviting and memorable design helped show-off this brand's new technology launch and get noticed.
AUTOMATION & TECHNOLOGY
NEW BRAND LAUNCH | IDENTITY | E-COMMERCE | COLLATERAL | PROMO | TRADESHOW
$60,000 IN ONLINE SALES WITHIN THE 2ND WEEK OF LAUNCH
Giddyup! A huge spike in sales within the FIRST two weeks of launch resulted from a strategic Social, Tradeshow and E-commerce Sales Launch.
CONSUMER PRODUCT LAUNCH
NEW PRODUCT BRANDING & LAUNCH | E-COMMERCE/CMS | SOCIAL | COLLATERAL | PROMO
REFOCUSING TO REVEAL KEY STRENGTHS
Swayed performed a full-scale analysis and employee and customer survey to help OpenApps objectively identify its strengths in service and performance. By asking tough questions, we were able to learn clients' and employees' perceptions of OpenApps. We were then able to focus communication leveraging core competencies and to better explain highly technical concepts.
The existing brand, originally developed when "Apps" had a different meaning, was refreshed to emphasize "Open," and to signify a sense of approachability and collaboration. A contemporary brand was designed to depict power, energy and movement.
AUTOMATION & TECH
COMPETITIVE ANALYSIS | CLEINT/EMPLOYEE SURVEY | NEW BRAND/IDENTITY DESIGN | CMS WEBSITE
INSPIRING A MOVEMENT
Inspiring millions, one-by-one, takes a movement with purpose and intent. Ready For Better Method was born of desire for the world to be better politically, socially and healthier overall. Purple – the color blend of blue and red – metaphorically invites politically charged opponents to a discussion on common ground.
POLITICS & WORLD HEALTH
BRAND LAUNCH | NAME & TAGLINE GENERATION | IDENTITY | CMS WEBSITE | SOCIAL
SAVING DESIGN & STOPPING 'EM IN THEIR TRACKS
How do you attract architects and landscapers to aesthetically pleasing products that deter skateboarders and bicyclists from grinding planters, railings, and surfaces? Starting with a brand that visually tells a story and a website full of photos that offer solutions and ideas was how we launched, then kept things rolling. Just not on the architecture : )
ARCHITECTURE & DESIGN
BRAND RE-LAUNCH | IDENTITY | WEB DESIGN | ADVERTISING | PROMO | ORIGINAL ILLUSTRATION
COOOOOL DESIGN GETS NOTICED
What's colder than cold? ICE COLD! And a polar bear chillin' out in front of a POLAR-AIRE fan. The initial design included original design for a mini desktop fan and extended across 10 additional SKUs.
CONSUMER GOODS
IDENTITY DESIGN | PACKING DESIGN & PRODUCTION
THE NEXT BIG THING
What does a small Germanic flower have to do with inventing?
The Edelweiss, a rare and difficult flower to procure, was traditionally featured in Germanic folklore. To prove love and dedication to a would-be sweetheart, the bravest of young men would climb treacherous mountainside, often at their peril. Only the most accomplished would return with flower in hand to present to their future wife. Inventing is a path closely resembling the journey to the Edelweiss, long and arduous, but rewarding when completed successfully.
INVENTING & PRODUCT DEVELOPMENT
NEW BRAND LAUNCH | WEB | PROMO | ORIGINAL ILLUSTRATION
MAN'S BEST FRIEND REPRESENTS
Growing a brand that resonates with B&B/Inn purveyors starts with an inviting and "friendly" concept and is supported by a fuzzy and beloved brand ambassador named Smitty.
BRAND AMBASSADOR
NEW BRAND/BRAND AMBASSADOR LAUNCH | ORIGINAL ILLUSTRATION | PROMO | EMAIL/PRINT CAMPAIGNS
40% INCREASE IN ONLINE SALES
A 40% increase in sales within the first year of launch was inspired by an E-commerce rebrand. Supporting and working with this fabulous team of creative mavens for over 13 years has been an absolute pleasure – we love nora fleming!
E-COMMERCE REDESIGN
E-COMMERCE/CMS REBRAND | COLLATERAL | PACKAGING | PRODUCT DESIGN
AN ENTREPRENEUR’S DREAM COMES TO LIFE
Carving out a niche for a new personal assistant service takes fresh perspective. Punchy, energetic colors stood out in the mail and grabbed the attention of many disorganized yet grateful suburbanites.
SMART STARTUP
NEW BRAND LAUNCH | TAGLINE | IDENTITY | COLLATERAL
REWARDING DESIGN
Who doesn't like getting discounts for cool places? This bright and fun design echoes its sunshine-filled and start-studded namesake to show off it's obvious "perks".
PROMOTIONS & E-COMMERCE
NEW BRAND LAUNCH | IDENTITY | E-COMMERCE WEB DESIGN
SERIOUS BOTTOM-LINE SAVINGS & A BOOST IN RESPONSE
Communicating a complex message can be a challenge. Swayed effectively helped redefine and refresh messaging with streamlined content, videos for social sharing and calculated calls-to-action. The newly launched website resulted in a spike in connections with new and past clients.
IT & TECHNOLOGY COST RECOVERY
BRAND RE-LAUNCH | VIDEO PRODUCTION | CMS WEBSITE | COLLATERAL
GENERATING A LOT OF EXCITEMENT & INSPIRING KIDS
What's more fun than coming up with concepts that inspire kids to come up with concepts? We had a great time working with Innovator and Big Idea Academy's Founder, Joe Kim. We loved the Joe's idea for inspiring and teaching kids to hone innovation and creativity skills.
NEW COMPANY LAUNCH
COMPETITIVE ANALYSIS | NAME/TAGLINE GENERATION | NEW BRAND/IDENTITY DESIGN | CMS WEBSITE
OUR COMMITTMENT TO OUR CLIENTS
expert service with your budget
BUDGET-FRIENDLY SOLUTIONS
As small business proprietors, we know how to make the most of your advertising dollars with tactics that evolve and adapt to marketing trends. We’ll listen, guide and offer smart ideas that get results. We’re always thinking about how to get your business to the next level – within your budget – so you can grow responsibly and be ready for the next step.
Big-agency ideas – affordably executed.
PROJECT MANAGEMENT
You have a million things to do – worrying about marketing shouldn’t be one of them. We make the entire creative process stress-free, easy and fun. Consider us part of your team that handles developing strategic creative, project management and production. Collaborate and be involved as much, or as little as you like – we’re flexible.
We’re here so you can focus on your business.
PROCESS & COMMUNICATION
From estimation to a delivered final product, every step of our process will be clearly communicated and defined. We’ll keep you informed of progress and development. We offer a full-service marketing and design experience.
Concept – development – training, we’ve got it covered.
SMART & ATTRACTIVE CREATIVE
From our first meeting or call, we’re soaking up details, listening for anything that sparks ideas. The more we know, the more efficiently we develop concepts based on informed decisions. Then we identify ways to help your brand stand out.
We hit the ground running.
SWAYED CONSORTIUM CONTRIBUTORS
in a sea of images – words matter
We work with some of the best talent in the biz – writers, strategists, R&D professionals and creative heavy-hitters.
Take a look at some of their thoughts and work to learn what makes them tick.
Building an E-commerce Website – Where to start?
Ever research building an e-commerce site? Stressful! There are so many options: WooCommerce©, Shopify©, SquareSpace©. And of course, there’s security with Gateway/Merchant Accounts, CDN, SSL/TSL. It must be responsive and have AMP pages – oh, and what about SEO! Your head is spinning right? Good news … it doesn’t have to be difficult. With so many choices on the market for […]
Promoting the next “Great American Novel”
Swayed helps promote new novel “Crossing Eden” by creating a new website with original illustration and social media: www.monteschulz.com Monte Schulz, son of Charles M. Schulz, pays homage to his father in “Crossing Eden”, an exciting new novel with highly stylized vernacular and impressively accurate detail of the day. Follow along on a whirlwind journey […]
Changing The Face Of Beauty PSA Video
What an honor and pleasure it is to be involved in the Changing the Face of Beauty awareness video. CTFOB is a wonderful organization that sheds light on a topic most of us in the ad industry should address – including people with disabilities in advertising. Too often, when we think of diversity, we limit […]
GET IN TOUCH!
request a free consultation
CONNECT WITH US
Swayed Creative is a Chicago-based consortium. We’re available for calls and in-person meetings – contact us to schedule a consultation:
P: 630.202.2901
E: info@swayedcreative.com
CHIGAGO – SAN FRANSISCO – LOS ANGELES – SEATTLE – LONDON