Your brand is a direct reflection of your business. If your brand is not perceived the way you intend – there will inevitably be a disconnect with your market.
If your brand lacks a relatable, distinct voice, tone and visual identity it may not be working hard enough to cut the competitive clutter.
How do you know if you need to consider a brand refresh?
5 reasons to consider Brand Therapy:
Does your brand tell a story that resonates with your clients or audience?
Has it been 5 to 10 years since you’ve done a brand refresh or brand campaign?
Have your sales or responses dropped or have competitors taken a share of your market?
Have your services or products shifted since you launched?
Have you market-tested lately and found a gap in how your market perceives your brand?
If YOU ANSWERED “yes”
to any of tHE ABOVE…
LET’S CHAT…
Our experts will help you figure it all out – branding, strategy, project management and execution – we’re here for it all.
Like trying something new – it may be challenging or scary to evaluate your brand’s performance – but it’s totally worth the effort.