Good Design That Gets the Right Response is Worth It

Margaret Gould Stewart explains why 280 hours dedicated to developing the Facebook® “Like” button was well worth the time.

What does my designer do with all those billed hours anyway? Am I getting fleeced?

If you’ve ever grappled with an arduous, several month long project that involves working what the world may perceive as an “insignificant little design element” – you may be a graphic designer.

If you hadn’t, it would be difficult to understand why any budget-conscious CEO or business owner would allow a significant portion of a budget to be allocated to something that looks so simple. Design can be simple, fast and fantastic – but more often than not, there’s a team of designers, programmers and project managers behind the effort. And that all takes time – 280 hours in this case!

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